MATCH OF THE DAY

Alexandra Amarotico

December 22, 2019

Author of The Secret Joy of Hygge, Director of Social @tataharperskincare

WHY DO YOU LIKE AND COLLECT MATCHES?

I’ve always loved matches —they are reminiscent of another time and place, and there’s something so chic and nostalgic about that. I love brands today that take time to thoughtfully design matchbooks for their guests — in this digital era they remain such a smart, chic version of a business card! I always pick them up when I see them.

WHAT ARE YOUR FAVORITE ONES AND WHY?

I especially love my redhead matchbook — I’m @sheisred after all! I also treasure the D C-T matches, which were made to celebrate the launch of my friend @mollybethyoung's first book! My brother, who lives in Montana, gave me the boob matchbook (ha!) — and @chillhouse matches are always lovely to have around!

WHEN AND HOW DO YOU LIKE TO ENJOY YOUR MATCHES?

I mostly use them to light candles. ‘Hygge’ is a Danish concept I fell in love with while living in Copenhagen — it most closely translates to the word ‘cozy,’ and candles are a big part of the hygge experience. I’ve also recently started enjoying incense and palo santo, they provide a transformative experience even in the heart of NYC.