MATCH OF THE DAY

Emma Gallagher

December 06, 2024

Creative Director of @booalamode

WHY DO YOU LIKE AND COLLECT MATCHES?

I collect matches every time I’m in New York to remind myself of my favorite places whenever I’m not there. It’s like carrying a piece of them everywhere I go.

WHAT ARE YOUR FAVORITE ONES AND WHY?

My favorite and most sentimental matchbox is the @santambroeus one, of course. I always make sure I have one in my purse.

WHEN AND HOW DO YOU LIKE TO ENJOY YOUR MATCHES?

I love using matches to spark memories when I light up candles!