MATCH OF THE DAY

Madelyn Somers

February 14, 2023

Spunky, creative and curious LA-based Creative Director @parachutehome and founder of @madesomesouvenirs

WHY DO YOU LIKE AND COLLECT MATCHES?

Matches are the ultimate souvenir—widely used and just a great branded moment for all establishments. Keeping matches around my home is another great reminder of places I've visited near and far. Makes me think I need to design a Made Some Souvenirs matchbox!

WHAT ARE YOUR FAVORITE ONES AND WHY?

I love the @natenals one. Great colors and a classic logo. I'm usually drawn to matches coming from long lived LA institutions like this or @chateaumarmont.

WHEN AND HOW DO YOU LIKE TO ENJOY YOUR MATCHES?

Every night I light a candle before bed to calm down from the day. I go through a lot of matches that way...clearly need to re-up on my match collection!