La Fonda del Sol, which opened in 1960 in New York City’s Time & Life Building, was more than just a restaurant; it was an immersive celebration of Latin American culture, brought to life by the visionary New York-born designer Alexander Girard. Known for his bold use of color, intricate patterns, and a playful aesthetic that drew from folk art traditions, Girard transformed La Fonda del Sol into a groundbreaking fusion of food and design, setting a new standard for experiential dining.

The restaurant's very name, "La Fonda del Sol" – or "The Inn of the Sun" – hinted at its central motif: the sun, a symbol with deep roots in many Latin American cultures. Girard designed over 80 unique sun motifs which were meticulously applied to every surface and object in the restaurant. These suns adorned everything from the menu covers and waitstaff jackets to the tableware and matchboxes, making them a hallmark of the La Fonda del Sol experience.

But the design wasn't merely decorative; it was deeply connected to the restaurant’s culinary offerings. La Fonda del Sol introduced diners to the flavors of Latin America, at a time when such cuisine was relatively unknown in mainstream American dining. The menu featured an array of dishes inspired by the diverse culinary traditions of countries like Mexico, Peru, and Brazil. Diners could savor ceviche, tamales, empanadas, and other authentic fare, all prepared with a modern twist that appealed to the sophisticated New York palate. The food was vibrant, bold, and full of flavor – a perfect complement to the visually stimulating environment Girard had created.

Inside the restaurant, Girard’s attention to detail was everywhere. The space was alive with warm colors – oranges, reds, and yellows – echoing the intensity of the sun and the flavors on the plate. The mid-century modern furniture, custom-designed by Girard, featured clean, modern lines that were softened by intricate patterns and bright upholstery. The walls were adorned with murals that depicted scenes inspired by Latin American folklore, further enhancing the immersive experience. Even the typography was custom-designed, with a playful, curving typeface that echoed the sun motifs and added a whimsical touch to everything from the signage to the menus.

Some of Alexander Girard's iconic matchboxes from La Fonda del Sol have become highly sought-after collectibles and can now be found for sale or at auction. These small, artful objects, each featuring a unique sun design, encapsulate Girard's playful and vibrant aesthetic. Originally intended as everyday items for restaurant guests, the matchboxes have since transcended their practical purpose and become cherished pieces of mid-century design history.

Collectors and design enthusiasts are particularly drawn to the matchboxes for their connection to Girard's broader body of work, as well as the cultural significance they hold. Each matchbox is a small, tangible piece of La Fonda del Sol's legacy—a reminder of the restaurant's groundbreaking fusion of Latin American culture and modern design. Today, you can find these matchboxes at auctions, vintage shops, and online marketplaces, where they often fetch impressive prices. Whether displayed as art or kept as a piece of design history, Girard's La Fonda del Sol matchboxes continue to captivate and inspire.